Papyrus x NYFW:
Art Direction
The Papyrus NYFW partnership commenced in the winter of 2013 for the Fall/Winter 13/14 season. The marketing team lead all projects relating to the Papyrus sponsorship, including the cafe, Refinery29’s 29 Rooms and other brand activations.
The creative team — lead by VP of Creative Diana Ruhl and supported by merchandising director Augusta Levy and art directors Kari Sullivan and Vicky Chan — worked with designers to develop co-branded collections.
Designer partners included Lela Rose, Judith Leiber, Zang Toi, Alice + Olivia, Adam Selman and Lori Weitzner.
All photos courtesy of PRGCO LLC, Judith Leiber & Lela Rose.
A note from Augusta…
“[Kari] has an incredible instinct for what artwork will resonate on consumer products. Her sense of color, trend awareness, and subject matter is always one step ahead. Every time we partnered on custom projects for key retailers or products for our core line, I found myself genuinely excited about what she would create next. Her work consistently elevated our assortments, packaging, and brand presence.”
AUGUSTA LEVY, FORMER SR. DIRECTOR, PRODUCT MANAGEMENT & NEW BUSINESS, PAPYRUS
Kari’s Papyrus Portfolio