Trend Development & Storytelling

I love working on trend as it allows me to activate both sides of my brain; diving into data-driven research and global shifts, then translating those insights into narratives that are commercially viable and visually compelling. My approach to trend storytelling will flex to the specific needs of the market or client:

SOCIAL EXPRESSION & STATIONERY
At Papyrus and other social expression brands, trend serves as the foundation for both art-driven storytelling and a careful distillation of a narrative voice that reflects the evolving ways consumers celebrate and connect.

APPAREL, KIDS & HOME
Brands in this space are adapting quickly to consumer desires and require a balance of innovation and practicality, along with a broader approach that ensures the trend umbrella can cover multiple categories, applications, and provide a story to be told across channels.

SULLIVAN STREET STUDIO & PRINT DESIGN
Here I relish the freedom to think more broadly and uniquely, with a focus on elevated print styling and the creative stewardship of my artist community—crafting briefs that challenge their vision and push the boundaries of traditional pattern design.